About

Empowered Marketing Solutions team reviewing campaign performance data

Our Story

Twelve Years of B2B Marketing Without the Fluff

Empowered Marketing Solutions was founded in Winter Park, FL in 2012 with one conviction: if a marketing program can't be traced to pipeline, it isn't a marketing program — it's overhead.

At the time, most agencies in Florida were selling creative and brand work to consumer-facing businesses. The mid-market B2B companies in professional services, technology, and commercial real estate had no specialist partner who understood their longer sales cycles, multi-stakeholder buying committees, and the pressure to show marketing ROI to a board or investor.

We built that partner. Over twelve years, we've refined our approach into a systematic, attribution-first methodology that treats every campaign dollar as an investment that must report back to leadership — in pipeline, in closed-won revenue, in cost-per-opportunity.

How We Work

Principles That Shape Every Client Engagement

These aren't values we put on a poster. They are operating decisions that affect how we staff engagements, which metrics we report, and when we push back on client requests.

Attribution First, Always

We build reporting infrastructure before we launch campaigns. If we can't trace a channel to a qualified opportunity at the end of the quarter, we don't run that channel. Your marketing budget is too important for vanity metrics.

Senior Execution, No Exceptions

Every client engagement is led by a strategist with 10+ years of B2B demand generation experience. We don't use your retainer to train junior staff on live campaigns. You pay for the expertise you were sold.

B2B Specificity Over Generalism

We don't take consumer accounts, e-commerce brands, or B2C work. We specialize because B2B marketing has fundamentally different economics — longer cycles, higher ACVs, multi-threaded buying — and that specificity makes us better at it.

Brutal Transparency on What Isn't Working

We tell clients when a program isn't generating the expected pipeline before they ask. That transparency, delivered early, is what has kept our retention rate at 92% over twelve years. Surprises in a QBR are never a good look for anyone.

Why Empowered Over the Alternatives

What You Give Up by Choosing a Generalist Agency

There is no shortage of marketing agencies in Central Florida and across the Southeast. The question isn't whether you can find another agency — it's whether that agency can answer these questions with the same specificity we can.

"Can your last three B2B clients tell me their exact cost-per-opportunity from your programs?"

We can answer yes. We have the dashboards, the case studies, and the clients who will take a reference call. Cost-per-opportunity is not an advanced metric for us — it's the minimum standard.

"Have you built ABM programs for companies with 6–18 month sales cycles?"

Long cycles change everything: content cadence, retargeting logic, nurture architecture, and how you define a marketing-qualified account. We've built these programs for consulting firms, SaaS platforms with enterprise contracts, and commercial real estate operators.

"Who will actually be running my account day-to-day?"

The senior strategist you meet in the sales process is the strategist who runs your engagement. We are not a 40-person agency where the pitch team disappears after signing. We are deliberately lean because leverage comes from expertise, not headcount.

Ready to Work With a Team That Measures What Matters?

The best way to evaluate us is a conversation. Bring your biggest pipeline challenge and we'll tell you candidly whether we can solve it — and how.

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Built in Winter Park, FL. Built for Revenue.